DAY 3
Steal Like an Artist. Build a Skill.
Put It to Work.
Day 1, you learned to work with AI the way you’d work with a team member. Brief it well. Train it. Give it feedback.
Day 2, you built your AI Brain. The one document that tells any AI everything it needs to know about you the moment you start working.
Today is where those two things come together into something that actually runs your business.
The Ceiling You Don't Know You Have
Here’s something that’s true for almost every coach and consultant I’ve worked with.
You are the ceiling of your own business.
Your skill ceiling, specifically.
Everything your business produces is limited by what you know how to do. If you’re not a great copywriter, your sales letters underperform. If you’ve never written a cold email that actually gets replies, you don’t get replies.
And when you bring in AI, that ceiling doesn’t automatically disappear.
This is the part nobody talks about honestly.
AI in its base form is like Mike Ross from Suits. If you haven’t watched it, go watch it. Mike Ross is a genius. He memorized every law textbook ever written. He can recite case law verbatim. He knows more than most lawyers in the room.
But he’s not Harvey Specter.
Harvey doesn’t just know the law. He knows how to use it. He walks into a room and wins because he knows how to take what he knows and turn it into an outcome.
Claude out of the box is Mike Ross. Brilliant. Well-read. Faster than anyone at pulling information together. But it doesn’t know how to win your specific game. It doesn’t know what a great sales letter looks like for your audience. It doesn’t know what content makes your clients stop scrolling. It doesn’t know how to write a proposal that closes.
You have to teach it those skills.
And if you can’t describe what great looks like, you can’t teach it anything. You end up with outputs that reflect your own gaps, just generated faster.
So how do you train it beyond your own ceiling?
You stop describing what you want and start showing it instead.
Steal Like an Artist
There’s a book by Austin Kleon called Steal Like an Artist. The core idea is simple.
Every great creative has a collection of work that inspires them. They study what makes it work. They extract the principles underneath it. Then they use those principles to create something new, something that carries the DNA of the best, in their own voice.
That’s exactly what you’re going to do.
Instead of trying to describe what a great sales letter looks like, find one. A letter that actually converted. One that made you want to buy something.
Instead of describing what great social media content looks like, find 10 posts that stopped you mid-scroll.
You bring that material to Claude. Claude studies it. Extracts what makes it work. Then builds a skill that replicates that quality in your voice, for your audience, on demand.
This is how you get Claude to produce work at a level beyond what you could produce on your own.
What Is a Claude Skill?
A Claude skill is a set of instructions, a system prompt, that turns Claude into a specialist.
Without a skill, Claude is a generalist. It does a lot of things at an average level.
With a skill, Claude becomes someone specific. A copywriter who knows your voice, your audience, your offer, and the framework that makes your best work convert. A content strategist who knows your topics, your tone, and what your audience responds to.
You build the skill once. After that, every time you need that output, you activate the skill and get consistent, high-quality results without re-explaining anything.
Think of it as the difference between briefing a new freelancer every time you need something, versus having a specialist who already knows your business inside out and just gets to work.
How to Build a Skill in 3 Steps
STEP 1: Find Your Example (10 min)
Pick one output you want Claude to be able to produce consistently.
Start with one thing that, if it ran well every week, would meaningfully move your business. A lead-generation email. A social media post. A sales page. A client proposal.
Now find the best version of that thing you’ve ever seen. It doesn’t have to be from your industry. It just has to be something that worked, something you know converted, or that made you personally want to act.
Collect 3 to 5 examples. The more you give Claude to study, the better the skill it builds.
STEP 2: Extract What Makes It Work (10 min)
Open Claude. Paste your examples. Then paste this prompt:
I want to build a Claude skill that consistently produces [type of output — e.g., a high-converting cold email / a social media post that drives engagement / a sales page that converts].
Here are 3 to 5 examples of this done at a very high level. Study them carefully.
Extract: – The structural pattern: how does each example open, build, and close? – The emotional logic: what feeling does it create, and in what sequence? – The language patterns: what words, sentence lengths, and tonal choices make this work? – What it never does: what do these examples consistently avoid? – The underlying principle: if you had to name the one thing that makes these examples work, what is it?
Do not summarize. Be specific. Use examples from the material to support each observation.
Read what Claude gives you carefully. This is the anatomy of the skill you’re about to build.
STEP 3: Build and Test the Skill (15 min)
Now turn that analysis into a reusable instruction set.
Paste this prompt:
Using everything you extracted, write a system prompt that will turn you into a specialist who produces [type of output] at this level, every time.
The system prompt should include:
– Your role: who you are as a specialist and what you produce – The structural framework: the exact sequence and format you follow – The language rules: what you always do and what you never do – The quality standard: what separates output that works from output that doesn’t – The inputs you need before starting: what information you require from the user
Write it as a set of instructions you would follow every time this skill is activated. Be specific enough that there’s no ambiguity.
That output is your skill.
Save it. Give it a name. Then test it immediately.
Open a new Claude conversation. Paste your AI Brain at the top. Then paste the skill system prompt. Give it a real task from your business this week.
Compare the output to what you’d normally produce on your own.
The Compounding Effect
Here’s what most people don’t see until they’ve done this a few times.
Each skill you build raises your ceiling permanently.
Build a cold email skill trained on the best cold emails you’ve ever seen. You now have a specialist who writes at that level. That skill doesn’t degrade. It doesn’t cost you a monthly retainer.
Build a second. A social media content skill. Now you have two specialists working at that standard.
A third. A fourth. A fifth.
Within 90 days, you have a team producing work you couldn’t produce alone, at a cost that would have been impossible six months ago.
The business that used to be limited by your skill ceiling is now operating well past it.
There's a Faster Way
Now. I have to be honest with you about something.
What I just walked you through takes time. Finding the best examples. Studying them. Extracting what makes them work. Building the skill. Testing it. Refining it.
Done well, that process is weeks of work. Months, if you’re building multiple skills.
And most coaches who go through Day 3 start strong. They build one skill. Maybe two. Then a client needs attention. A launch is coming. The skill-building slows down and eventually stops. Not because it wasn’t working, but because building from scratch takes capacity you don’t always have.
I’ve watched this happen enough times that I decided to solve it differently.
Introducing Greater Inside
Greater Inside is the program I built for coaches and consultants who want the results of Day 3 without spending months getting there.
Inside Greater Inside, the skills are already built.
I’ve done the research. I’ve studied the best examples in the industry. I’ve extracted the frameworks and built and tested the system prompts across real coaching businesses. The copywriting skill. The content skill. The sales skill. The proposal skill. The onboarding skill. Already done, already working.
All you add is the one thing only you can add: your AI Brain from Day 2.
That’s it.
You paste your AI Brain into a skill that already knows what great looks like, and it produces output in your voice at a level that would normally take months of skill-building to reach.
What takes most coaches weeks of trial and error, you get on day one inside the program.
You go from Mike Ross to Harvey Specter. Not because you spent months memorizing case law, but because you walked into a firm that already knew how to win and just needed to know who you are.
If that’s where you want to go from here, I’d like to invite you in.
Greater Inside is a working system. Pre-built skills, your voice, results from day one.
If you have questions before joining, message me directly. I’d rather you ask than wonder.
— Ajit
