DAY 2
Build Your AI Brain
Yesterday you learned how to reverse prompt and how to start thinking about AI as a set of team members.
Today we’re solving the problem you’re about to run into.
Here’s what happens when you start building a real multi-skill workflow. You spend 20 minutes giving Claude context about your methodology, your clients, your voice. The output is good. Then you open a new conversation to build a different skill. Claude can pick up context within a conversation, but it doesn’t carry the same baseline into every new one.
Every new skill, every new project, every new chat, you’re setting up context again.
That setup cost is exactly why most coaches never get Claude to operate like a real team member. They use it like a search engine because starting from scratch every time is too exhausting.
Today you fix that permanently.
Why This Matters Beyond Convenience
AI tools are changing every few months. Each release isn’t incrementally better. It’s dramatically better. And the gaps between releases are getting shorter.
The best tool today might be obsolete in six months. A better one will launch. You’ll want to switch.
If your entire workflow depends on one tool knowing your history, you can’t move. You’re locked in.
In a world where this is changing as fast as it is, being locked in is one of the most expensive decisions you can make. The coaches who stay ahead are the ones who stayed adaptable, not the ones who mastered a single tool.
That’s what today builds.
What Is an AI Brain?
One document. Under 1,000 words. That teaches any AI exactly who you are.
Your actual voice. Your offers. Your frameworks. How you write when you’re at your best. What you avoid. What you’re focused on right now.
Now here’s where most people go wrong.
You’re going to want to sit down and describe yourself. Don’t.
You’re not very good at describing yourself. None of us are.
You think your communication style is direct. But your emails might be warmer than you realize. You think you know where your time goes. But your calendar tells a different story. You think you respond a certain way under pressure. Your texts to clients show something else.
Your data doesn’t lie. Your self-description does.
So instead of describing yourself, we extract who you are from what you’ve already produced: sent emails, podcast transcripts, client session recordings, training materials. What comes out is more accurate than anything you’d write on your own.
And it becomes the one document that travels with you across every AI tool that exists now and every one that launches next.
The Challenge:
Build Your AI Brain
STEP 1: Gather Your Raw Data (10–15 min)
At minimum, you need:
Recent Sent Emails (last 30 days)
Go to your sent folder. Find 3 to 5 emails you've written to your list, to clients, to prospects, to your team. Copy them. Paste them into a blank document.
This is your actual voice. Not how you think you write. How you actually write when you're working.
Podcasts, Talks, Client Sessions
Take any podcasts, talks, or client sessions you've recorded. Run them through a transcription service. Cliptto or Rev both work. Get the transcript and add it to your data set.
Online programs. Group coaching recordings. Anything you've taught. Get transcripts of all of it.
Don't overthink what to include. More is better. The richer the data, the more accurately it captures who you are.
What If You Don’t Have Any of That?
Some of you are just starting out. No podcast. No recordings.
No email list history. Not much to pull from.
That’s completely fine. There’s another way to build your AI Brain that works just as well.
You get interviewed.
Not by a journalist. By Claude.
Here’s how it works. You paste a prompt into Claude that turns it into an interviewer. It asks you questions one at a time. You answer honestly. By the end of the conversation, Claude has everything it needs to build your AI Brain from scratch, without a single email or transcript.
The questions cover the same ground as the data approach: your voice, your methodology, how you communicate, what you’re building, how you think. The difference is you’re generating the data live in the conversation instead of pulling it from the past.
Paste this into Claude to start your interview :
I want to build an AI Brain: a single document under 1,000 words that captures who I am, how I communicate, and how I work, so I can paste it into any AI tool and give it instant deep context about me.
I don’t have much existing data to pull from, so I’d like you to interview me instead.
Ask me one question at a time. Wait for my full answer before asking the next. Don’t rush. Don’t group questions together.
Cover these areas in this order:
- WHO I AM Ask me about my role, my business, who I serve, and what I’m currently building or working on.
- MY METHODOLOGY Ask me about the frameworks, tools, or principles I use most in my coaching or consulting work. What’s the core thing I believe about how people change or grow? What do I teach that most people in my space don’t?
- HOW I COMMUNICATE Ask me to share 3 to 5 examples of things I’ve written or said recently: an email, a social post, a message to a client, anything. Then analyze what you notice about my voice. Ask follow-up questions about things I always do and things I never do in my communication.
- WHAT I’M FOCUSED ON Ask me about my current priorities, the programs I’m running or building, the problems I’m trying to solve right now.
- HOW I WORK Ask me what energizes me, what drains me, where I tend to get stuck, and how I like things done.
After I’ve answered all of your questions, build my complete AI Brain document using everything I’ve shared. Use my exact words wherever possible. Do not paraphrase or polish what I said. If I used a specific phrase or expression, keep it exactly as I said it.
Format the final document so I can copy it and paste it into any new AI conversation to give instant, full context on who I am.
Start with the first question now.
Claude will take it from there.
Answer each question as if you’re talking to someone who genuinely wants to understand you, not impress them. The more honest and specific you are, the better the AI Brain it builds.
This interview usually takes 20 to 30 minutes depending on how much you share. When you’re done, Claude hands you the finished document.
If you have some existing data and also want to do the interview, do both. Run the interview first, then paste your emails and transcripts into the STEP 2 prompt below and tell Claude to incorporate everything together. The more sources it draws from, the more accurate the picture.
STEP 2: Feed It to AI (5 min)
Open Claude in a fresh conversation. Paste all the data you collected or upload the files directly. Then paste this prompt:
I’m building a portable “AI Brain” document so I can give any AI tool instant deep context about who I am and how I work.
- PART 1 : ANALYZE MY EMAILS
Here are recent emails I’ve written. Analyze them and extract: – My professional voice: exact sentence patterns, how I open, how I close, overall tone – Words and phrases I use frequently (preserve verbatim) – Things I never do (emojis, exclamation points, corporate language, etc.) – How I structure communication (short vs long, formal vs casual) – Any contradictions between how I think I write vs how I actually write
Output this analysis in a separate block.
- PART 2 : ANALYZE MY INTERVIEWS AND SESSIONS
Here are transcripts of my recent interviews, talks, or client sessions. Analyze them and extract: – My professional voice: exact sentence patterns, how I open, how I close, overall tone – Words and phrases I use frequently (preserve verbatim) – Things I never do – How I structure communication – Patterns in what I teach: tools, strategies, ideas I return to consistently
Output this analysis in a separate block.
- PART 3 : ANALYZE MY MATERIALS
Review everything I’ve added. Look for the coaching techniques, frameworks, and principles that appear consistently across what I teach.
Create a list of these as my methodology. If you see a through line in how I work or what I believe, name it.
Output this analysis in a separate block.
- PART 4 : BUILD MY AI BRAIN
Now combine everything from Parts 1, 2, and 3 into a single “AI Brain” document (under 1,000 words).
Organize it as:
1. WHO I AM – My role, business, who I serve – What I’m currently working on – Team structure and key relationships
2. HOW I COMMUNICATE – My actual voice (from emails) — use my exact patterns – Words and phrases I use frequently (verbatim) – Things I avoid – How my tone shifts: professional vs casual
3. WHAT I’M FOCUSED ON – Current priorities – Active projects and programs – Recurring questions and challenges – What I’m actively trying to solve
4. HOW I WORK – Tools and workflows I use – My preferences – What energizes me vs what drains me
5. KEY PATTERNS AND INSIGHTS – What I procrastinate on – Blind spots or contradictions the data reveals – How I like things done
6. MY METHODOLOGY – My coaching techniques, tools, and frameworks – The through line in how I work
Do not summarize. Be specific. Use my actual language wherever possible.
Format the final document so I can copy-paste it into the start of any AI conversation to give instant, deep context.
Send it. Let it work. Usually takes 2 to 3 minutes.
STEP 3: Review and Refine (10 min)
Read the output carefully.
You’ll probably be surprised. The data surfaces things you wouldn’t have said about yourself. Patterns you didn’t notice. How your communication actually reads vs. how you think it reads.
Add what’s missing. Current goals. Constraints you’re working around. Anything the AI didn’t catch that matters to how you work.
Remove what’s wrong. Misinterpretations. Outdated patterns. Anything too personal.
Keep it under 1,000 words. Tight. Specific. No filler.
STEP 4: Test It (5 min)
Open a new Claude conversation.
Paste your entire AI Brain at the top. Then give it a real task from your work.
Example:
[Paste AI Brain]
Now help me write a welcome email for a new client starting my 6-month coaching program.
It nails your voice on the first pass. Gets your context right. Understands what you’re building and who you’re serving.
No back and forth. No explaining who you are. It just knows.
The Part Most Coaches Miss
Here’s something I’ve watched happen over and over with founders who build teams.
They hire someone capable. The first few outputs aren’t quite right. Instead of giving feedback, they fix it themselves. “It’s faster,” they tell themselves. And technically, in that moment, it is.
But six months later, they’re still doing it themselves. The team member never grew because they never received the feedback that would have grown them.
You will make the exact same mistake with AI if you’re not careful.
When Claude gives you something that’s not quite right, don’t fix it yourself. Feed it back. Tell Claude specifically what missed and what you’d want instead. It learns every time. It gets better every time.
This is how you build a team member that eventually operates without you. Give them the feedback that makes them better. Do their job for them and they stay permanently dependent.
The coaches who skip this step end up with a search engine. The ones who don’t end up with a team.
Tomorrow: Building Claude Skills
You have an AI Brain that travels with you across every tool and every conversation.
But here’s what’s still true: your Claude only knows you. It doesn’t yet know how to do things you’ve never done yourself.
You might be a great coach. But do you know how to write a high-converting sales letter? Cold email that gets replies? A webinar that sells?
Most of us are limited by our own skill ceiling. What we can’t do well ourselves, we can’t direct others to do well either.
Tomorrow we remove that ceiling.
We’re going to learn how to steal like an artist: how to find world-class examples of any skill, extract what makes them work, and build Claude skills that deliver at a level beyond what you could produce on your own.
See you tomorrow.
— Ajit
