Become a Better Founder
More money, more time, and more meaning for founders of service based companies.


Life system that create a life of alignment
- Live a more meaningful life.
- Be more confident.
- Be in love again.
- Have a self-image worthy of you.
- Get back your time.
- Make decisions faster.
- Stop doubting yourself.
Build systems that run your business for you
- Build products that clients love.
- Hire team members who are mission-aligned.
- Use AI tools to build your business faster and cheaper.
- Write compelling sales campaigns.
- Build systems for growth.
- Create product stacks for repeat engagement with clients.
- Engineer your business for more profits.
Get Better Every Week.
A weekly newsletter designed for service based founders.
Founder Stories
-
Cris Urzua
Business Trainer and Consultant.
Cris Urzua
Business Trainer and Consultant.
Ajit’s strategies work across markets — even for businesses focused on the Hispanic audience. His experience through Evercoast, Mindvalley, and beyond makes his approach incredibly practical and adaptable, no matter your niche. The quality of insight, testing, and results he brings is worth every investment. Each session delivers not just clarity and structure, but also a renewed drive to grow and push further. Ajit’s masterminds and programs also foster a powerful community of entrepreneurs achieving real results worldwide. If you’re considering working with Ajit — don’t hesitate. His guidance works if you’re ready to take action. He’s the real deal — experienced, strategic, and deeply committed to your success. -
“He’s brilliant, authentic, and deeply generous. If you’re thinking about working with Ajit, don’t hesitate.”
Keith Krantz
Founder of Dominate Web Media
Keith Krantz
Founder of Dominate Web Media
I’m Keith Krantz, founder of Dominate Web Media and author of The Ultimate Guide to Facebook Advertising. I just want to say how much I appreciate what Ajit did for me. I’ve spent over $50,000 a year on high-level coaching with some of the smartest people in the world—and I can honestly say that the best advice I’ve gotten in the last six years came from one call with Ajit. At the time, my business had a lot of moving pieces—multiple programs, new ideas, and too many directions. Ajit cut through all the noise and said, “Here’s what you need to do right now. Forget everything else. Build the foundation first.” That single shift changed everything. Within 30 days, I took action and put 200 people into my membership. Six months later, we had 500+ active members, a full coaching program, and an agency program that’s now so busy we’re turning people away. Ajit’s experience—like taking Mindvalley from $5M to $30M—shows in everything he does. He’s brilliant, authentic, and deeply generous. If you’re thinking about working with Ajit, don’t hesitate. He’s one of the smartest and most genuine people I’ve ever met. -
Lenka Lutonska
Author, Coach & Leading Expert in Energetic Selling and Marketing
Lenka Lutonska
Author, Coach & Leading Expert in Energetic Selling and Marketing
My name is Lenka Lutonska, author of Energetic Selling and Marketing, and I want to warmly recommend Ajit as a strategist to help you scale your business. After our last session, I told him, “Ajit, you are not only a phenomenal strategist but also a brilliant coach.” And I meant it from the bottom of my heart. I’ve worked with plenty of coaches before, and I was looking for someone who could truly help me scale my impact further. At first, I worried that because Ajit has such a big name and proven track record, he might not be fully invested in my success. But I was so wrong. Ajit is extremely knowledgeable, very honest, and he genuinely cares—and it shows. After just over four months of working with him, I’m already seeing real results and growth in my business revenues. I’m excited for what’s ahead. If you’ve been thinking about working with Ajit—don’t think, just do it. I could not recommend him more. -
“Ajit is like a business scientist. He approaches decisions with data and clarity rather than guesswork.”
Scott Devine
Founder of Scott’s Bass Lessons, World-Renowned Bass Educator & Musician
Scott Devine
Founder of Scott’s Bass Lessons, World-Renowned Bass Educator & Musician
Working with Ajit has been life-changing—not just from a business perspective, but in how I look at my life and organize my time. Over the past year, we’ve worked intensely with him, meeting every week, and it’s felt like Ajit is part of our team—not a typical coaching call where advice is handed off. Because of that collaboration, we’ve been able to double our revenue in 12 months, a huge achievement that wouldn’t have been possible without him. Ajit is like a business scientist—he approaches decisions with data and clarity rather than guesswork. Instead of “a wet finger in the air,” it’s let’s see what’s working, why it’s working, and make decisions based on that. Working with Ajit has been a complete game changer, transforming how we make decisions, build our business, and organize our team. I can’t recommend him enough—he will completely change the way you look at business. -
“His coaching helped me think more clearly, make smarter moves, lower my costs, and increase my revenue.”
Lisa Nichols
Author & World’s Leading Motivational Speaker
Lisa Nichols
Author & World’s Leading Motivational Speaker
Ajit has been a transformative force in my business and my life. When we began working together, he gave me clear, actionable steps and deliberate strategies that created immediate movement and growth. His coaching helped me think more clearly, make smarter moves, lower my costs, and increase my revenue. Ajit isn’t a featherweight coach—he doesn’t tell you what you want to hear; he tells you what you need to hear. If you’re a serious business owner who wants real, measurable results—and not just comforting words—Ajit is the coach you need in your corner. He’s direct, strategic, and deeply committed to transformation.
Read 3,200+ testimonials from entrepreneurs, coaches, and leaders who’ve transformed their business with Ajit.
Ready?
Greater Inside
(For newre founders of revenues under $250,000)

- A year-long program to help you stop second-guessing, work fewer hours, and grow revenue with simple systems.
- Each month, you'll master a new tool for clarity, time, money, team, and clients, building your business piece by piece without overwhelm.
- Weekly reviews and previews keep you focused and moving forward, while live immersions recalibrate your vision and energy.
And through it all, you’ll be part of a community of founders who understand your journey and lift each other higher.
Success Partners

- A private coaching group built to double your personal income in the next 12 months, or add at least $200K in profit if you run a startup.
- You'll get bi-weekly group coaching, monthly one-on-one laser planning, weekly review and preview rhythms, and AI systems tailored to your goals.